I just want to point out surveys can be good for a variety of reasons.
Data mining is OK, but surveys are better at measuring peoples' perception. The data can show one angle/view, but peoples' perception of how things work/are, or what they feel their exp. to be can say something entirely different. Guess what? Aggregated perception is going to trump hard data at times. The data won't matter if a majority feels a certain way about an issue at times. People are people.
I don't know what the intent is, but I took the survey anyway. Why? Because Cordovan asked, "We're looking to get some information from you about your guild advancement experience up to this point".
At the very least it made me feel good that Turbine is interested in how the game feels to me. I'm human just like everyone else, I don't care what the data says, all I care about is how I feel about my exp. regarding guild advancement 
I'm sure Turbine knows what the data reflects. Perhaps they want measure how we feel about our guild advancement experiences in relationship to upcoming changes to the game they plan to make? Of course it would make me feel good, right, wrong, or otherwise, to know that Turbine took a look at both the data and people's perception about guild advancement prior to making live changes. Even if change is not needed, and things are WAI, I don't see anything wrong with Turbine trying to give me what I want, even if I don't need it based on data.
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For random fun:
Excluding gender and such (but including trolls) could all DDO forumites fall into one of these definitions on any given day or post?
It pleases me to be called a fan at times, because I spend allot time playing and I've been smitten by this game.