What an utter lack of self awreness. The game has devolved into a state where alt play is heavily penalized with over a hundred available past lives, and millions of reaper experience points available. Yet here they come trotting out an 'Advance your Alts!' Sale.
The game used to primarily support an alt play style, but it's been bait and switch on turbines part. This sale is just another example of Turbine continuing to push a play style they are doing nothing to support. There needs to be some course correction and some eqaulity for people who invested time and money into alts, because current game designs have made them undesirable to play.
It's fundamentally dysfunctional for older players (and the developers) to demand that new players (or alts) expend 10 years of effort on a game to be similarly competitive. Old things should gradually become much easier, if you want to enable buy in from new casual and alt players.
Account wide past lives, account wide reaper unlocks, double credit for racial and class past lives. Something needs to happen to even the playing field between the alt player and the single character player.