Exactly, and what's sad about this is that it does not have to be.
Kate and Fernando repeated hundreds of time D&D was a typical example of microtransaction and that DDO was built perfectly for RMT. By being so instanced, Turbine can sell access to dungeons quite easily and thus offer a more flexible model for those who don't play enough to warrant the $15/month. This, alone, should increase the revenues for Turbine.
That's a minor change for the players. It has almost no effect on gameplay and no one in their right mind would oppose.
Our problem is with those items that they want to sell in the eStore. While I see the attractiveness of doing so, it's a big change on gameplay no matter how you look at it. The high accessibility of powerful consumables had already a questionable effect on gameplay.
It certainly represents a huge change. A new DDO, as you call it and we all know that has never led to a brilliant success for any MMO.
I am hopeful, generally speaking, for the future of DDO but that is one thing they have to reconsider.