VIP is expensive and needs more to elevate it above the Preferred and FTP - it is a monthly pay out - the gold roll is a nice perk that adds value to VIP which suffers from the paradigm being constructed back years ago when the FTP model was created. It worked then, but games and the internet have matured. Many of the best VIP perks in other mmos offer unlimited storage. Could we have unlimited storage in DDO? In DDO Everything is so over-monetized and pay to use, money grabs like loot rerolls (don't get me started on how I hate chest rerolls) - what harm does a free VIP gold roll do? It doesn't provide anyone with any unfair advantages, all it does is say to the loyal players who pay, 'hey, thanks for subscribing, we appreciate you. Here's a little gift.'