There are a number of things that ddo players would to see fixed or updated. Many are being worked on, but some are too big of an undertaking for the current budget.
So, I had the thought that some of these bigger projects could be crowdfunded, which allows the company to figure out how much it would take to do the project, and only follow through if enough cash was generated. Also, can start with polls to see which projects to aim for.
This is also goodm because it lets the community see how much is needed and how close you're getting. If it falls through, the community knows that it was lack of funds rather than devs/corporate declining.
Also shows the company that undertaking a project is worth it because players will have paid for it, so they know without doubt that it will be a worthwhile project to focus on.