I know this has been brought up again and again across multiple threads and a lot of the veteran groups of players have been avidly against the idea of bringing a solid pvp option to DDO. But with the announcement of a mega-server the idea of a full-fledged and completely fleshed out battlegrounds system replete with a group que system I feel is ideal for the future of this game and the growth of new players influx to the overall meta of this game. It would add a huge layer to unique builds having the ability to do Capture the Flag, or team dm and team objectives with a kind of honor system with titles, cosmetics etc. I sincerely believe it would work very well if it were a system that incorporates a standard power level irregardless of gear and reincarnate passives. There could be 1-3 of these from levels 1-10 another 1-3 for levels 10-20 and again another 1-3 for 20-30 and an endgame version with progression. The endgame version could include guilds competing for a specific dungeon/raid unlock - once a guild wins they lock in for 24 hours and have access to a special dungeon/raid that offers gear specific to this kind of event ie: pvp, and has possibility for unique cosmetic rewards. The game engine in this game has always kind of spoke out to me, as being pvp ready - it plays primarily as a third person action game, even has a targeting reticle like such.
As a person that comes back to this game again and again for the character building aspect of the game I feel that what is missing here is a proper pvp thing, it doesn't have to be grandiose it doesn't have to be Warhammer or DAoC in scale, but it can be done small, 3v3, 5vs5, and even small ddo raid size vs. Something that really makes the already meaty character progression even more a blast to test and build towards. One of the biggest reasons the other MMO's retain player-base overtime is due to a dedicated community to exactly this kind of gameplay. For example in the reincarnate alt-a-holics of this game, you have players that love to build an infinite progression track of alts that level cycle 1-20 consistently. That same player base may enjoy the same 1-20 + reincarnate with a pvp option at level 10, 15, and 20 or what is popular in many online games that include a full fledged battlegrounds area is that "twinking" scene. In which players can build up to a certain level, cease level exp and build characters particularly for that hard cap of battleground tier.
As this game grows and recedes I really feel the long-term retention of its player-base will come when a similar system to the aforementioned system is implemented, and this would especially bring old players and new players fresh into the game on a DDO "Mega-server".
Thoughts, additions or resistance to the idea much welcomed, would love to hear from others in the community about the topic!