Not too long ago someone had a wild idea. they said.. we have low server populations and we're losing customers so lets separate the subscribers from premium and free members for a couple months and see how many more people we can lose by turning normal servers into ghost towns.
Then there's the other ongoing idea that marketing isn't necessary so that subscriptions increase. Instead we'll just further overcharge the remaining population for digital merchandise that has no value whatsoever beyond this game. You know. like charging $30+ dollars to temporarily unbind a single BTC item.