They are already making you pay VIP for this, there is absolutely no need for them to monetize power in it. The returns on this server as likely enormous over the VIP fee, since they are adding extremely little and apparently using Lama's machines.
How on earth have customers transitioned from asking for more at a lower price to looking out for games to turn a profit?
You could argue that this is DDO specific, and that it is a ''small'' game that needs ''support''. However, I see the exact same type of arguments in ESO.