You need someone to watch for and fix the polish on the game.
To start with - after launching the client and logging in what is the sort order of the servers? It is never consistent. How about either have it sort by last played (ascending or descending) or by Server name? Or give us an option to have it sort the way the player feels best for them?
Next, about six months ago whenever I click on a server to select it the list shifts to the left (the bounding box remains the same size) making it hard to see the list.
These are just a few things that need fixed in the UX. They are all small but add up to a degradation in the user experience.
Sell the sizzle. Polish will help retain new gamers.