Many premium users do not see a good reason to switch to VIP as they own too much of the game access.
I've come up with a solution for this and would like to see opinions on such!
Steps
*Create a system that generates a score based on how much a premium player has purchased out of what all can be purchased (Account upgrades only)
*Give extra VIP benefits based on the score generated
Possible VIP Benefit Changes
*Free VIP Item of the month (Like the Alabaster Lioness Hireling Summon VIPs got this month)
*Free Astral shards each month based on a player's premium score
*Discount to cost of required cannith crafting mats for a recipe (Refunds some of your crafting materials (50% of the required rare Collectibles) after crafting a shard)
*Extra turbine points based on Premium score
*Daily dice roll bonus based on Premium Score (Adds a bonus to your daily dice rolls, +35 to dice roll max)
*Number of free chest rerolls each month based on premium score (Maximum of +10 free rolls)
Why do I think DDO should do this?
Simple, to encourage the players to make the maximum financial contribution they can so that DDO can afford the cost of creating better game content!