how many updates untill DDO will be full jRPG? we will have hundreads of thousands HP, millions damage, mobs will have billions HP and we will handle swords three times bigger than us? the power creep turned to power sprint.
+12 ability items, +6 tomes in constant sale. I bet we will have some temporary offers of +7 tomes in next few months.
instead of making any new gear OP and old gear irrelevant and outdated, make new stuff with old effects but with new combinations. also some sets would be great. some old gear like for example VON stuff is asking for itself to be a set, some of those items have even almost the same names - kundarak delving googles/suit/boots.
when you have no ideas for new content, or just have no money/time for it, make new difficulty setting for old epic quests. call it whatever and make it's quest level the max level possible in given moment. add some items that would conver old epic item to new shiny version with a bit higher bonuses. just don't make drop rate like it was for sos shard for years.