Self entitled insanity... the game literally can not have a challenging mode or an EE only reward because the setting that is intended to be the most challenging (and logically should also be the most rewarding) has become somehow in the space of about 6 months, EXPECTED by vocal contingent on the forums to be completable by average skill moderately geared up players, and they insist that this setting NOT have the best rewards.
The opposite of how game theory and game design works... No risk = high reward... Makes no sense in any rational world.
A new Difficulty setting just creates a new stratification of the player base and LFM's that fill slower FOR EVERYONE, what is needed is for Turbine to sack up and just tell the players straight away: you don't have a right to run EE setting with average skill and builds, and you don't have the right to deprive higher skill levels and build optimizations a setting that can challenge them. This devalues the whole point of ETR'ing and TR'ing and getting gear... It breaks the fundamental gaming equation the skinners box that keeps people wanting to improve/progress and continue to do so.
Like a parent dealing with a spoiled child Turbine needs to sack up and tell them they can't allow them to keep getting their way and ruining it for others.
Risk = Reward, if you don't like this you aren't a gamer.
It is laughable that there are people willing to ask for let alone DEMAND that Turbine rewards less risk the same as more risk. It's amazing that these people aren't embarrassed or at least self conscious asking for Turbine to PANDER to the lowest common denominator.