http://www.gamespot.com/articles/eld.../1100-6424769/
Seems like it wasn't long ago there was a debate about how much better and more money games could make doing just a sub vs free to play models. And how many people told me I was going to be wrong about ESO, that the sub only model could still work.
I was right!
This is more the Guild Wars 2 model (buy the game once, don't pay again) than the DDO model, but hey it no longer requires a sub. Whether the game is good or not (doesn't matter) people will be checking it out and because they bought in once, will continue to check back, even if casually.
I did the beta and didn't find it worth buy & paying a sub (and playing DDO ), but now I'll take a second look.