As with everything, I will believe the paid tree when I see it officially announced. I've been told about it today by guildies and it sounds so, so wrong to me.
Path of Exile is doing it right. You can have a fair monetization policy and still stay afloat. Selling a lump sum of xp is wrong. Selling a raw amount of power is wrong, because...
You can't trust them to release reasonable content which can be reasonably completed by a reasonable slice of the population without the p2w op features. We need to stand against this now, not when the camouflaged gate to content is already too late and rooted into the game.
The fact people are justifying crappy behaviour just because "they are a company, they need to make money and I'm ok with being screwed" is unbelievable.