Originally Posted by
droid327
I had this idea last week and the more I think about it, the more I think its a good idea.
Change the duration of the guild buffs from one based on Guild Level, to one based on how much Renown you've contributed to your guild. The actual formula would take into account both the absolute amount of renown you've earned, and the relative proportion of your donated renown to the guild's overall renown.
Guild Level is already useful in that it unlocks additional buffs, but there's currently no direct incentive to choose renown for your guild, other than the collective benefit of higher level. A direct benefit would encourage more individual participation, which also benefits the guild collectively. It also gives an incentive to join and participate with smaller or newer guilds (because your renown is going to be a greater proportion of the total, and you earn more renown with Small Guild Bonuses), rather than just join whatever mega-guild can offer you the full suite of amenities already. Lastly, it gives an incentive to remain with a guild, because changing guilds sets your renown back to zero and resets your buff time to the minimum.