Dev's do you expect us to have to choose between guild renown and COV's every single end reward?
The CoV cost for Epic/Iconic Reincarnations is widely considered to be too high by many of your players. This perception looks like it's only going to get worse now as players start feeling like they're forced to choose between themselves and their guild.
Historically players would only be giving up vendor loot in order to contribute to their guild, many players didn't overly value plat and did not feel like helping their guild was preventing their own personal progress. Now that the primary way to obtain the currency required to progress a character and a guild are obtained from the same source, more players are going to feel alienated by this system.
I know CoV's were implemented to try to slow down progression and provide a monetized means to avoid the barrier, I've seen Turbine do it before. I can't help but feel though that just like some of turbines previous attempts, the barrier has had too negative an impact.
When I first started playing, there were tokens of leveling. These were eventually scrapped as who ever was in charge at the time decided it was better for them and their player base to be allowed to progress their characters and have a reason to continue to buy content. Eventually a similar system was re-introduced with True reincarnation and Epic Hearts of Wood. At that time, the game was much more populated, getting into epic groups was not as difficult, and players were guaranteed a token at the end of a quest. There was a barrier in place, but the cost was not widely regarded as being to great, nor was getting tokens in addition to standard loot considered to be in any way punitive.
Fast forward to now, there are not as many players, pugs or private groups as there were at the peak of the epic token system. But now with CoV's players are not only going to be forced to choose between character progression or currency, they're also going to have to choose themselves or their guild. The perception that the CoV cost for epic hearts is too high is going to be amplified, and I expect more and more players will be put off by the mechanic. We have a player base that is in decline, I know first hand the COV gate is definitely a contributing factor.
I speak from my own experience, I was formerly an incredibly active player who would constantly be running 30% potions, buy store consumables and had a VIP sub. I could run quests as I wanted, contribute to my guild and lead pugs on my server. I had 2 completionists, about 10 36pt builds. I've found that despite running EE bravery streaks I would still have serious COV shortages when reaching level 28. It was disheartening to say the least, but I persisted till about February this year, before finally quitting outright.
Now here you are, with a fairly well thought out new guild system that looks compelling, it made me consider coming back to help my friends get new ships, new buffs and possibly contend for top guild titles. Then I remembered that I would have to choose between my guild and my character every single end reward list, and realized the conflict would sap the fun out of the new guild system for me completely. I won't make that choice, it's not fun, I'm not going to come back, for free or as a VIP to be frustrated by a progression gate. None of the previous Gate systems had the conflicts that CoV's do now.
Previous gates even allowed for the Leveling token or Epic Token to be trade-able, this helped build a community, now you're actively hindering it. Turbine I think you're on the right track with the guild system, but the dislike for the current CoV system will kill it before it gets off the ground.
Sorry that this turned ranty, however I doubt I'm the only person who feels this way,