Can someone help me understand the difference between the Standard/collectors edition

[shabam]

sorry if i'm not posting this in the right section but according to the ordering page which you can find here " http://store.digitalriver.com/store?...oryID=58516100 "when your going to buy the next expansion it says this for the Collectors edition"3 Iconic Heroes
These unique characters start in Forgotten Realms at level 15 and feature exclusive skills and appearances. Includes Purple Dragon Knight, Morninglord, and Shader-kai Iconics.
You will receive the Shadowfell Conspiracy content, including 3 Iconic Heros, when it launches"


and it says this for the Standard edition"Purple Dragon Knight Iconic Hero
These unique characters start in Forgotten Realms at level 15 and feature exclusive skills and appearances.
You will receive the Shadowfell Conspiracy content, including the Purple Dragon Knight Iconic Hero, when it launches"

My question is when this game launches you will only have access to the Bladeforge race if you only have the standard edition, or do you have to buy the collectors edition if you want acess to all 3 iconic heroes?
Also i do know currently on Lamania you do need the collectors edition if you plan on trying the Shader-kai race. which makes sense with the way they worded it. but it never did mention that it was for lamania for where oyu have access to all 3 iconic heroes