There are so many bugs in DDO atm that, to fix them all, would probably require a full update. Though this wouldn't bring in new players, it would definitely help keep players that are already here (and maybe a chance to bring back old players that didn't like all the bugs (I'm sure they're out there)).
I am just introducing this idea more as a "to keep vet players happy" kind of thing. It sucks when you build towards things, not knowing they are so bugged, and end up with a gimp.