I'd still have to say I want named items, even if getting randomly generated stuff is easier and has a greater yield, I'm the kind of guy who actively seeks a challenge and for that challenge to be mnemonically linked to my gear.
If you observe a fully decked out character wearing randomly generated loot, you probably won't recall where they came from or how that run went because they don't come from any one place in particular so there's nothing to remind you.. But for named loot, you have that feature, you will never forget that one time you ran the Abbot and looted a Litany of the Dead on the first ever run.
So please forumz, share your loot stories!