...especially other MMOs without a True Reincarnation mechanic like ddo.

Yet these forums are FULL of people wanting "Endgame" this/that/and the other.

When the reality is there is no endgame in DDO.

Sure you may scrape and farm and grind and what have you for the very last +1 to the only stat you have left to get a +1 in but the reality is that is NOT going to the be last +1 you will ever want. You will never reach this mystical "Endgame" carrot you are chasing.

More gear gets introduced. People want the new gear because it's mostly "stuff" and "things" people desire and is important (as is evident by the 5 kabillion drop rate threads and endgame gear threads)

Whatever it is you want out of the game, the gear, your characters, the social interaction etc etc is going to change. There is no static "Endgame".

If you focus on this "ENDGAME" phenomenon and the last coveted +1 or w/e you completely miss the dynamic changing nature of the universe and sell yourself short.