The word "Free" means:
1) Without charge
2) Without restriction
3) Marketing jargon for "included" or "please click-through my dubious iPod web-banner offer".
Since VIP is $9.95 per month, and Terms and Conditions Apply; "Free" does not adhere to definition #1 or #2. Can you please stop using #3?
Turbine's use of the word "Free" is exactly the same as the use of FreeCreditReport.com's. Do you really want to evoke comparisons of your business model to theirs?