I got very excited when I saw some of the new items available in the DDO store for update 12. Name change, last name change, plat transfer, etc. For your reference, the items that were available, and their respective prices, are available in this thread:
http://forums.ddo.com/showthread.php?t=346969
I logged on today intent on changing the first name of two older characters that I had mostly junked because I decided I didn't like their names, and the last name of one of my favourite characters who's last name I misspelled and didn't realize it until part way through my first TR. I also planned on buying the new challenges pack, and some bank platinum sharing.
To my dismay, I found that the prices of all of these options had DRASTICALLY changed from their original prices on Lama. Now, I'll admit, prices to frequently change from Lama to live, but I do not recall them ever changing this drastically across the board.
For example:
First name change goes from 550 to 995, an increase of 80%
Last name change goes from 250 to 495, an increase of 98%
Platinum sharing goes from 195/95/95/95/95/95 to 495/95/195/295/395/495, increases of 153% to the base price, no increase to first upgrade, and increases of 105%, 210%, 315% and a whopping 421% to the successive upgrades.
Challenge pack goes from 550 to 1495, an increase of 172%, making it by far the most expensive adventure pack to date.
I am very put off by these significant price increases and although I am a very frequent DDO store purchaser, can say that I will not be buying any of these items any time soon, short of a 50% off sale.