This is all Turbine's marketing team's fault. They failed in balancing their payment plan options. This were, in my opinion, the two main mistakes:
- They made Premium too economically advantageous compared to VIP, causing the majority of cost-conscious players to switch to it
- They failed in driving through the "VIP:ness" of the VIP-plan through actually useful advantages. The majority of the VIP-only perks are in effect pointless. This caused Premium players not to understand the hierarchy of the payment plans, or at least easily ignore it when deciding on a plan
Now they are trying to get back some subscription players by slashing the prices (by one third none the less). That's not the way to do it, the players that are cost-conscious have been Premium for a long time and will not switch now.
What they instead should do is to make VIP more advantageous in game terms, and make it clear that it is a higher cost option, but for those who want the top-of-the-line product. Giving Hard and Elite opening wasn't enough, and this new more convenient way to get a XP bonus is not enough either.
They should make VIP truly "VIP". Put back the price to $15. And make it BETTER. Or instead just abandon this half-baked hierarchy we have now and make both Premium and VIP the same with the perks, and slash VIP prices by half.
Because the present situation is a confused mess, as is clearly evident here.