Just to touch on a few points...
I think the discussion of improving PvP options largely comes up because of the inadequacies of the current system. There is no incentive to use it now so it gets in the way of gear acquisition and XP. This however does not demonstrate that people do not want PvP improvements. It just solidifies that people's priorities are XP and gear. We can understand that without even thinking about PvP lol.
Of course I also mentioned ideas that would revolve around GvG win conditions that would not require the groups to engage in combat with eadch other.
The current system is largely a poor implementation of traditional PvP concepts. I am advocating the development of PvP concepts that are unique to DDO that add to the game and allow the mechanics available to be explored in new ways. Crystal Cove was still just DDO but with a distinct and enjoyable twist. I'd like a similar twist on PvP.
Off the top of my head... consumables that are only usable in a pvp context... HP/SP regen for example. Or one that will probably be a bit more contraversial... a consumable that allows XP to be earned for satisfying PvP objectives.