More cosmetic/flavour options, we all look the same right now. The hats are FANTASTIC and I love the way they have been implemented. They can be taken on or off at will, they can be used no matter what hat you're currently wearing, they can be transfered to other account characters. The armor kits should be the same way. Other flavour options such as adding capes, back packs, auras, tattoos should be added, or changing the look of your weapons.

Absolutely NO crafting/epic ingredients, weapons, armor, or other items which increase the power of your player should be sold in the store. If you can't earn these items in game, you shouldn't have them

The store should be focused on flavour and other items which add enjoyment to the game, not on power gaming for the rich and lazy.

Oh, also, last-name change.