After playing for a year now, my interest in the game has changed. Now PVP has become much more interesting, because the items that I get for my PVP character have a real tangible effect on my gameplay. Sure, being able to do quests faster is nice, but there is much more interaction with other players when PVP'ing. Facing the same dumbed down mobs in the same quests gets boring, whereas PVP is always exciting and constantly changes based on who you are up against. The interactions within PVP build upon each other and create a whole different type of gameplay that really opened my eyes up to a part of the game that I originally ignored.
I think that having a healthy balance of PVP and PVE is important to an MMO and I hope that the dev's see the need to spend a bit of time improving PVP for the segment of the community that is interested in it.