Devs,
We have Guild Housing...now how about Character Housing? Allow Characters to build dwellings for themselves with various amenities. Low level players start with a shack, or even maybe an apartment (For a cost of course). Until they get a dwelling, each character will be homeless.
They can start with a shack and continue to upgrade all the way to a Castle with servants, teleporters, storage space, etc. There can be amenities that are only avaliable in the DDO store and Amenities that can be bought with in-game Plat.
Don't make the upgrading as easy as the Airship upgrades. Personally, I think it is too easy to upgrade Airships.
Maybe you should allow all characters on an account share the dwelling.
This will give players incentive to stay on an continue to play even on a capped toon, if they can continue to build their castle.
Just a thought.