updated the original post to address some of that "easy button" rhetoric being flung around;
Also, let's not forget that the Easy Button™ in my suggestion about guaranteeing named loot will not kill all the mobs for you on the way to that one chest.
It will not disarm any traps that surround it or make the boss guarding it disappear, neither will it automatically flag you for the mere entry requirements to that zone to begin with. It most certainly will not rotate the tiles in a puzzle and won't open up a portal to take you across the obligatory Mario sequence.
so, yeah.