Concept: Allow players to purchase Turbine Points to sell to other players for gold in AH
Rationale: By sanctioning this, you eliminate gold farmers, increase Turbine profit and keep two groups of players happy
I've seen this done in other online games. Basically there are two types of players--those with money and those with loads of gaming time. The folks with money don't mind spending it and those with loads of gaming time, end up with a lot of in-game loot. If DDO were to sell a "Bag of Coins" for Turbine Points in the DDO Store for a set value, which could be bartered in the AH (and only in the AH), DDO would likely see a spike in sales. The player who wants a boost in gold can buy a "Bag of Coins", sell it on the AH for whatever they deem is appropriate (market will dictate going rate after it balances itself out) and the player with loads of gold, but not real money can buy the bag, cash it in for Turbine Points and buy that guild charter or character race or whatever they desire.
Yes, I am aware that players already earn Turbine Points by gaining favor, but the beauty of this system is it doesn't lose money for Turbine (as they are still selling stuff in the store) and keeps itself in check by basically regulating gold for Points in-game where it is monitored and controlled by DDO (instead of the shady outside parties that try to sell gold for cash). Limits could be placed on this such as: a player buying a "Bag of Coins" would not get Premium status, as they haven't spent any money with Turbine and are hence, still F2P; only so many "Bags of Coins" could be purchased and put on AH at a given time by a player; all sales would be final (no buying a "Bag" on AH and then reselling it again to drive up market prices--binds when acquired from AH); value of "Bags" could be kept low for test purposes (250 points to start, then possibly expand to 420 or whatever the $5 value is at the time) and to control crazy auction prices.
Again, the concept allows players with excess cash to provide a benefit to players with no cash and vice-versa. Of course, DDO would benefit from both sides as money is still gained from DDO Store, AH surcharge is still charged for product (keeping gold values in game in check) and more players get the bug for DDO Store items, which could eventually lead to increased sales there as well. Thoughts? I apologize if this has already been suggested, I tried to search for it and found nothing.