Of course, 50 active players in a gimp guild will theoretically bring in more money than the guild of 6 honest players who've been VIP for 3 years. It's all about attracting and trying to get new people to go premium and buy stuff. I have 4 people in my guild but due to life issues none of us are online regularly. Doubt we'll ever get enough renown to own an airship. *shrugs*