The DDO store has been out for some time. It is clearly a successful mechanic for bringing new players into the game and keeping existing players around in one form or another. I for one love buying content instead of renting it. All that said there is room for improvement. This thread focuses on suggestions about making the store more suitable for Asian market consumption by putting the 'micro' back into micro-transaction.

Why does this matter?

*smaller price points often move more product
*F2P games often attract very casual consumers. These consumers are much more likely to buy cheaper priced items.
*The Asian market is used to this model.
*More spur of the moment buying

Some ways of putting the 'micro' into Turbine's model

*lower consumable and cosmetic item prices. These are ongoing sources of revenue that only dry up if people realize how much they are spending on them. Currently, many do and cut their spending. Lots of people see the prices and don't buy when they would otherwise make a spur of the moment purchase.
*More cosmetic items. All indications are that Turbine is already working on this.
*Allow store purchases as gifts to another account through the ingame store.
*Allow people to buy pieces of adventure packs. Allow each individual adventure and adventure area in a pack to be bought separately. This would create a very low price point per purchase. Have these prices be higher if added up than the total adventure pack. Once someone buys a piece of a pack subtract that amount off of what the total pack would cost them so they never have buyers remorse (not a good thing if you hope to keep on making money off of them). This would put rock bottom price points on things like catacombs adventures and about dollar price points on adventures from more expensive packs.