http://www.raphkoster.com/2009/09/05...ina-backfires/
Woah... just... woah...
Anyway, that's the quick summary, you can click on the link for the full article.
It's quite impressive to see how far some gamers are willing to go for the game they love. It's also a reminder for the whole industry as to what is and is not acceptable when the transitioning to RMT, and a confirmation that Turbine's goal of "Not selling the end game" probably was a good one.
EDIT: I should have picked a shorter thread title. Oh well.