The optimizations done these days seem devoted to
eliminating edge-cases where AF wasn't properly applied; the kind of stuff graphics fans geek out about by scrutinizing screenshots, but your average user won't even notice. Of course, all the work done to make AF faster can be appreciated by everyone.
Antialiasing and anisotropic filtering are features that many enthusiasts understand, but we think many more users could appreciate. There are gamers out there right now who don't enable these features, or enable the wrong ones in the wrong games, simply because they don't know what they are or how they work.