As everyone has experienced, when new content comes out there is a race to be the first to complete it.
Here is an idea. How about when new content comes out for level 14 characters Turbine holds a contest. The first full guild group to complete the quest and achieve all goals (optional too) and make all bonuses (ransack, etc) would get a gift and much honor!
Here are some of the rules I was thinking about:
1. Every group would start at the same time. This would prevent anyone from having a time advantage.
2. One group per guild. This would prevent the larger guilds from having a numbers advantage.
3. Nobody can leave the instance. This would prevent the group from running to vendors to get item they may have forgotten or going to get more mana if they misuse the shrines.
4. No chat windows other then party chat. This would prevent the group from getting help from friends or another group that is in the quest.
I am sure other rules can be added and the ones I suggest could be tweaked. This quest would really promote some great group dynamic, strategy using and ingenuity. Guilds would have to debate amongst themselves to see who represents and the guild leadership would help develop the party for the contest.
I hope this server could add their comments to this and we could suggest this to dev's to see if they could implement it.