I don't get it. The rules were really simple. You picked numbers, if they matched what was rolled you won. That's the point of the game. The point of the game was to have some fun in a lottery style. No one was ever guaranteed to win.
Now, if they're smart, they'll take a page from the lottery playbook and keep increasing the "Jackpot." The next lottery style game should have a grand prize of the daggers from this one and something else. They could potentially get people pretty interested (well more interested anyway) in a game that followed that pattern.
But, I don't see the reason why somebody has to win (the grand prize, which is what we're debating, some people did win, just not the grand prize) in order to have fun with the game.