Events with more player involvement and a higher chance of "winning something" pique my interest. Though I entered the recent Festival event...the odds of anyone winning were pretty meager, as shown by the results of the event in that no one won the "big prize." More events with a greater chance of coming away with something (anything) for the participants, like the Festivus Jester and coins, Hide and Seek and to a lesser extent (largely due to player misbehavior, at least on Adar
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) the Deal or No Deal event are much more appealling than 1 in 16000 or whatever the odds of the last event were. People feel like they are more involved when there is a reward for their efforts, no matter how great those efforts may be or how small the reward ends up being imo
All of the events that I have heard about and partaken in have had different qualities that have effected the enjoyment of them uniquely. The Festivus Jester was very programming intensive, but Turbine involvement aside from that was low and most importantly, everyone "won." Because it was largely quest/chest based, anyone who was playing the game during that period had a chance to win the contest. There were relatively very few truly meaningful rewards in the form of lasting items (I think the best reward I heard about was a Sunblade for the Gold Token turn in), but everyone playing during that 2 month or so period was able to walk away with
something, even if it was only a Festivus Twig
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.
Hide and Seek took the player involvement out of the normal flow of game use (questing/looting/leveling), but gave everyone an equal opportunity to win the prize if they chose to participate. The Scavenger Hunt had the same characteristics as Hide and Seek in that respect.
Deal or No Deal stepped away from player involvement largely and was more of a player interaction event. While many attended, due to the nature of the event relatively few had a chance to walk away with something, and most became frusterated due to the multiple instances and the very limited ability to "win" the event.
Finally, the most recent event followed the lottery pattern to a "t", many players entered but few really expected to walk away with anything. The involvement of +Sir was virtually non-existant in that he could have just /rolled all of the numbers for each server and showed up to read them off. Because he was virtually intangible (not in any instance on the server), there was next to 0 interaction aside from players reading the announcements, meaning the event was smooth compaired to DonD, but because of the nature of the event in that it was forum based a hypothetically small cross section of the population that frequent the forums were eliglble to participate at all, meaning that the server population at large was largely unaware of the event at all.
In closing, if there are going to be more events similar to the Festival of Olladra, they need to have a more widely reaching scope as far as player involvement is concerned (in game mail set up to receive entries on each server and an announcement in the laucher window) and there need to be more levels of reward for participation in the event.
That's just one man's opinion though.
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