I really wish all of the constant hate about the DDO Store would disappear. It's not like every other MMO cash shop, and it's especially not like Korean style MMOs which require you to purchase in order to compete. F2P rejuvenated the game, but it came with a cost. This is still a business for them and it needs to profit in order to to prosper. When you offer your product for free, you need to make a profit somehow. They could have chosen to make a general MMO Cash Shop, but chose to walk on higher ground.
It's become the "cool thing to do" to bash the DDO Store, but the fact of the matter is that if you don't want to spend a dime, you don't have to. This has been proven by people that have capped characters without spending a penny. Instead of constantly berating them for it, you could simply say thank you.
Convenience (from dictionary.com:
2. anything that saves or simplifies work, adds to one's ease or comfort, etc., as an appliance, utensil, or the like.
The DDO Store provides convenience items, and nothing more. There isn't a single thing required to play the game that you can't get in the game itself. Every single item offered in the store is either also available in the game, or is completely optional and not necessary.
I challenge you to find me a single item that the game requires that is sold exclusively in the store.
Lesser/Greater/True Hearts of Wood? Completely optional.
Astral Diamonds? No need. The first tier small/med/large airships are sold in plat, as are almost all amenities. None of which are needed to play the game effectively.
Again, I challenge any of you to find a single item that is REQUIRED to play the game effectively which is sold exclusively in the store. Until this can be done, please stop all the DDO Store hate. It's not *getting* old, it's been old for quite some time.